8thWall

What is 8th Wall?

8th Wall provides a comprehensive suite of tools for creating, testing, and publishing AR experiences that work seamlessly across smartphones, tablets, and desktops. Its cloud-based development environment, Niantic Studio, and Cloud Editor allow for visual editing, real-time previews, and team collaboration. 8th Wall supports world, image, face, and hand tracking, enabling a wide range of interactive AR use cases-from branded marketing campaigns to educational games and e-commerce.

Key Features

• WebAR Engine:
  Advanced computer vision for world, image, face, and hand tracking.
• Niantic Studio:
  Visual, no-code/low-code editor for building AR scenes with templates and modules.
• Cloud Editor:
  Code-based development with support for A-Frame, three.js, and other 3D frameworks.
• Cross-Platform Compatibility:
  Works on iOS, Android, and desktop browsers-no app download needed.
• Real-Time Collaboration:
  Multiple users can work on projects simultaneously.
• Performance Optimization:
  Efficient rendering, asset compression, and adaptive quality for smooth experiences on any device.
• Analytics:
  Built-in analytics for tracking engagement and performance.
• Geolocation & VPS:
  Integrate geospatial AR and Niantic’s Visual Positioning Service for location-based experiences.
• Templates & Components:
  Quick start with pre-built templates and reusable modules.
• Hosting & CDN:
  Global content delivery network for fast, reliable hosting.
• Integrations:
  Connect with platforms like PlugXR, Google Chrome, and more.

Pros

• No app required-experiences run in any modern browser.
• Powerful tracking (world, image, face, hand) for versatile AR projects.
• User-friendly visual editor and advanced code editor.
• Real-time collaboration and easy sharing.
• Optimized for performance across devices.
• Wide range of templates and developer resources.
• Scalable for both small and large projects.

Cons

• Commercial licenses required for branded/public projects.
• Advanced features (e.g., hand tracking, private VPS) only on Pro/commercial plans.
• Pricing may be high for small businesses or frequent campaigns.
• All projects must display the “Powered by 8th Wall” badge unless otherwise licensed.

Who is Using 8th Wall?

• Brands and agencies launching AR marketing campaigns.
• Developers and studios building cross-platform AR/VR/XR experiences.
• E-commerce and retail for virtual try-ons and product visualization.
• Educators and museums creating interactive learning content.
• Creators and artists experimenting with immersive web content.

Pricing (April 2025)

PlanPrice (Monthly)Key FeaturesBasic | Free | Niantic Studio, templates, public profile publishing, forum support
Pro | $99/month (annual) | Cloud Editor, self-hosting, connected domains, email support
Commercial License | $700/month per project | Required for branded/public/paid campaigns, unlimited views (restrictions apply)

• Commercial license discounts for quarterly, semi-annual, and annual billing (e.g., $7,000/year).
• Niantic VPS for Web: Free up to 25,000 calls/month, then usage-based billing.
• All plans require “Powered by 8th Wall” badge on loading page.
• Cancel anytime; no refunds for partial months.

Integrations

• PlugXR, Google Chrome, and other creative and spatial computing platforms.
• Compatible with A-Frame, three.js, and other major 3D frameworks.
• Global CDN for hosting; no public API for external automation.

Community

• Extensive documentation, tutorials, and developer forums.
• Active Discord and support channels.
• Used by leading brands and agencies worldwide.

How We Rated It

• Accuracy and Reliability: 4.8/5
• Ease of Use: 4.7/5
• Functionality and Features: 4.8/5
• Performance and Speed: 4.7/5
• Customization and Flexibility: 4.6/5
• Data Privacy and Security: 4.7/5
• Support and Resources: 4.6/5
• Cost-Efficiency: 4.4/5
• Integration Capabilities: 4.6/5
• Overall Score: 4.7/5

Summary

8th Wall is a top-tier WebAR platform that empowers developers and brands to create immersive, interactive AR experiences accessible directly in the browser. With advanced tracking, a robust development environment, and scalable pricing, it stands out as a leader in the AR space for 2025. While commercial use requires a license, its flexibility, performance, and ease of deployment make it a go-to solution for modern AR projects.