Matterport

What is Matterport?

Matterport allows anyone to scan and convert real spaces-such as homes, offices, factories, museums, and more-into detailed digital twins. These immersive 3D models can be explored virtually from any device, providing a lifelike experience that bridges the gap between the physical and digital worlds. The platform is widely used in real estate, architecture, construction, design, education, and other industries for marketing, planning, documentation, and collaboration.

Key Features

• Immersive 3D Capture:
  Converts real-world spaces into highly accurate, photorealistic digital twins using True3D™ technology.
• Interactive Virtual Tours:
  Offers in-person-like navigation through properties or spaces, enhancing engagement and accessibility.
• Dollhouse View:
  Provides a fully interactive, three-dimensional model that gives users a comprehensive overview of the space.
• Multi-Asset Generation:
  Automatically creates 3D tours, high-resolution 4K photos, schematic floor plans, and video content from a single scan.
• Advanced Analytics:
  Integrates with analytics tools to track engagement and refine marketing strategies.
• Customization:
  Add labels, tags, guided tours, and multimedia annotations to highlight features.
• Measurement Tools:
  Enables users to measure rooms, create floor plans, and extract point clouds for BIM or CAD workflows.
• Cloud-Based Processing:
  Scans are uploaded and processed in the Matterport Cloud, making models easy to manage and share.
• Device Compatibility:
  Capture spaces with Matterport’s own cameras, third-party 360 cameras, or even smartphones.

How Does Matterport Work?

1. Scanning:
   Use a Matterport-compatible camera or smartphone and the Matterport Capture app to scan the space.
2. Processing:
   Upload scans to the Matterport Cloud, where AI (Cortex) stitches images into a dimensionally accurate 3D model.
3. Customization:
   Add guided tours, labels, and multimedia content to enhance the digital twin.
4. Sharing:
   Easily share the virtual tour or 3D model via a link, embed it on websites, or integrate with third-party platforms and analytics tools.

Pros

• Creates immersive, interactive 3D experiences.
• Automates the production of multiple digital assets from one scan.
• Enhances marketing, planning, and collaboration.
• Accurate measurements and floor plans for architecture and construction.
• Widely adopted in real estate, AEC, insurance, retail, and more.
• Easy sharing and broad device compatibility.

Cons

• Requires investment in a Matterport camera or compatible device.
• Ongoing subscription fees for hosting and advanced features.
• Processing large or complex spaces may require higher-tier plans.
• Pricing for services can vary based on property size and usage.

Who is Using Matterport?

• Real estate agents and property marketers for virtual tours and listings.
• Architects, engineers, and construction professionals for site documentation and BIM integration.
• Facility managers and insurers for claims and asset management.
• Retailers, museums, and event venues for virtual showcases.
• Educators and trainers for immersive learning environments.

Pricing (2025)

• Matterport Services:
  • Typical pricing for real estate tours starts at $250–$300 for properties up to 1,500 sq ft, with incremental increases for larger spaces (e.g., $350 for up to 3,000 sq ft, $400 for up to 4,500 sq ft).
  • Commercial and large-scale projects may use a per-square-foot rate (e.g., $0.05–$0.10 per sq ft).
• Subscription Plans:
  • Free and Starter tiers for limited hosting; Professional and Business plans required for higher volume and advanced features.
  • Additional costs for hardware (Matterport Pro2/Pro3 cameras).

Integrations

• Compatible with AWS IoT TwinMaker, BIM/CAD software, and analytics tools.
• Embedding and sharing on websites, MLS, and social platforms.
• Integrates with marketing, property management, and collaboration platforms.

Community

• Used by thousands of companies in over 150 countries.
• Large and growing global spatial data library.
• Active support, training resources, and partner ecosystem.

How We Rated It

• Accuracy and Reliability: 4.8/5
• Ease of Use: 4.7/5
• Functionality and Features: 4.8/5
• Performance and Speed: 4.7/5
• Customization and Flexibility: 4.6/5
• Data Privacy and Security: 4.6/5
• Support and Resources: 4.6/5
• Cost-Efficiency: 4.3/5
• Integration Capabilities: 4.7/5
• Overall Score: 4.7/5

Summary

Matterport is the benchmark for 3D space capture and digital twin creation, delivering immersive, interactive models that transform how spaces are marketed, managed, and experienced. Its advanced technology, ease of use, and broad industry adoption make it a top choice for real estate, construction, design, and beyond. While there are upfront and ongoing costs, the value in visualization, collaboration, and asset generation is unmatched in the 3D space capture market.